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The Alarm Sounds Off on Emotional 'Transatlantic' Music Video: Premiere
10/8/2018 by Melinda Newman
Where can you see them on tour this fall?
The Alarm’s anthemic rock has resonated with fans for more than 30 years. With its latest album, this June’s Equals,the Welsh band continues to deliver songs about hope and resilience.
In new track, “Transatlantic”—the video premieres below—lead singer Mike Peters laments the distance felt when a loved one departs.
“‘Transatlantic’ is about the space evacuated by someone who is a massive part of your life,” Peters says. “You know they will always be with you, but even if they leave for a few days or for all time, there is a void not easily crossed. You can hear but you cannot see. Feel their eternal presence, near yet faraway.”
Alex Coletti directed the clip, which was shot on the roof of the Live Nation Building in New York following a Facebook Live broadcast to announce the third annual New York Alarm Gathering, which takes place April 12-13, 2019. “It was like we were communicating with friends we know and love but cannot see,” Peters continues. “Over 100,000 people tuned in to see us, and most of those were on distant shores connected to our music through the digital communication systems and wireless transmission towers of modern life - ‘Transatlantic’.”
Manhattanites will notice some classic landmarks in the clip, such as the Flat Iron and Empire State buildings, and a very special lady who appears in the final seconds of the video.
The New York Alarm Gathering will feature the band performing at Gramercy Theater the exact same setlist from their Spirit of ’86 Concert broadcast worldwide by MTV on April 12, 1986 and will coincide with the re-release of the band’s Strength album. On April 13, The Alarm will perform at New York’s Irving Plaza, playing music that spans the band’s career.
Before that, fans can catch the band on a West Coast and Midwest swing that starts Oct. 24 with an acoustic performance before the full electric tour kicks in the next night at The Roxy. The Oct. 25 date marks the first time The Alarm has played at The Roxy in more than 30 years.
The Alarm Fall Tour Dates:
Oct. 24 - Kulak's Woodshed (acoustic performance) - Los Angeles, CA
11/15 – The Horseshoe Tavern – Toronto, ON