Stirling Finds Her Audience Via YouTube After Total Industry Rejection
Pop classical violinist
Lindsey Stirling recently released her debut album featuring original
music after developing a strong presence on YouTube. Previously dissed
on America's Got Talent and rejected by industry channels, Stirling
released a series of music videos including original tracks in inventive
scenes and cosplay covers of theme songs. Tens of millions of views
later she is touring the U.S.
In Focus: Lindsey Stirling
- YouTube Sensation
Though some have found fame through appearances on tv shows, Lindsey
Stirling was kicked off "America's Got Talent" after some
harsh comments in 2010. Though the show gave her a lot of exposure,
her tracks on iTunes weren't selling. A few months later she created
her first music video with Devin Graham:
"Then as soon as we put this video together, my music started to
sell and people started to say how much they love it, or that they enjoyed
my performing. I thought, there’s something to this whole YouTube
thing. So I decided to start pursuing my own channel, and this is where
it’s led me."
Stirling has pursued a route of releasing music videos on YouTube and
selling the music via iTunes. Her videos are either cosplay covers of
theme songs such as her "Zelda Medley" or original tracks
Crystallize is labeled "Dubstep Violin" and is her biggest
success having received over 31 million views. Another Dubstep Violin
track, Elements, also features Stirling's trademark cinematic pop violin
soaring above rather watered down dubstep beats. Her melodies show no
signs of a dubstep influence.
That said, many are responding to Stirling's work and her debut album,
"Lindsey Stirling," is currently #150 on Amazon's Top Music
chart and #2 on iTunes Top 10 Electronic Albums in the U.S.
In addition to appearing on America's Got Talent, Stirling tried numerous
entertainment industry channels before finding success on YouTube. A
large part of that success is her partnership with Devin Graham and
her own involvement with their creation.
Having found an appropriate venue to present her work, Stirling finally
found her audience who she considers part of her team. In fact, she
says "my audience is my label" and includes them in her process
for choosing covers. They also apparently contributed some of the merch
designs in her well-stocked webstore.
Lindsey Stirling is currently on tour in the States and many of her
Meet and Greet/VIP Tickets are sold out. With her debut album off to
a strong start, it looks like Stirling successfully bypassed the gatekeepers
via the power of YouTube.