Baz Luhrmann and Catherine Martin unveil collaboration with
Barneys New York, Madison Avenue
Barneys New York unveiled
its collaboration with film director Baz Luhrmann and four-time Academy
Award-winning production designer Catherine Martin, christened Baz Dazzled,
at its Madison Avenue store.
Luhrmann, Martin and Barneys creative director Dennis Freedman, have
taken holiday themes and, according to Barneys, in true Luhrmann style,
‘turned them upside-down into a world of fantastical characters,
enchanted environments, and luxurious, metallic textures.’
‘From the first time my wife Catherine Martin and I found ourselves
in New York back in the ’80s, we always marvelled at the way Barneys
took the familiar and managed to turn it on its head. This way of seeing
the world is somewhat akin to our own creative philosophy,’ said
Luhrmann. ‘Here we are now, so many years later in our adopted
home, honoured to join the pedigree of artists, performers, and creative
organizations which have collaborated with Barneys, to take the familiar
and turn it on its head.’
Urbanized woodland creatures, including a b-boy elf, a “true owl”
who always speaks the truth, a graffiti-ing squirrel, and Celestina
the ice princess, inhabit a fantasy world ruled by the Luna and Solar
queens. There is a series of live performances and interactive theatre
in each of the Barneys windows.
The themes for the four windows are love (Elphresh the elf pursues his
impossible love, Elfemeral), beauty (the Spirits of the Snow, by artist
Anthony Howe), truth (Truth, an eight-foot-tall steampunk true owl,
by artist Chris Cole), and freedom (a trapped ice princess dreams of
The Madison Avenue store’s façade ties in to the theme,
with the Solar and Luna queens singing out of two Juliet balconies on
the second floor.
Music for the performances is provided by a cappella group Pentatonix,
comprised of vocalists Scott Hoying, Kirstie Maldonado, and Mitch
Grassi, vocal bass Avi Kaplan, and beatboxer Kevin ‘K. O. Olusolawho,
who exclusively scored and recorded custom versions of classics. In
addition, Pentatonix provided vocals to several characters.
Costumes have been created by Zaldy, who worked with Martin. The performances
were directed in collaboration with Luhrmann, Martin, Barneys New York,
and Andrew Katz.
A limited-edition Baz Dazzled XO Exclusively Ours collection of luxury
holiday décor and gifts is available on the ninth floor of the
Madison Avenue store, select Barneys stores nationwide, and Barneys.com.
Items include an engraved Berti champagne sabre, a knit rabbit throw
by Adrienne Landau, Studio DKS pillows, children’s costumes, stuffed
animals, and exclusive Prada-created fur-lined sleeping bag and luxury
Pentatonix sang at the unveiling, singing, with the Luna and Solar queens,
Celebrities and VIPs at both the unveiling and the Central Park Zoo
dinner afterwards included Richard and Lisa Perry, Amy Sacco, Aurelie
Bidermann, Dakota Fanning, Dao-Yi Chow and Maxwell Osborne of Public
School, Deborra-Lee Furness, Dennis Freedman, Estelle, Giovanna Battaglia,
Stefano Tonchi, Jessica Joffe, Kate Foley, Lily Kwong, Meryl Poster,
Michael Avedon, Pat Cleveland, Simon Doonan, Max Osterweis, Victoria
Justice, Wendi Deng, Zani Gugelmann, Madison Guest, Victoria Justice,
Hamish Bowles, Anna Wintour, Michael Avedon, Dorian Grinspan, Virginia
Smith, Carter Elwood-Etherington, Breken Elwood-Etherington, Jennifer
Zuccarini, Edward Menicheschi, Hailey Gates, Bronson van Wyck, Charles
Rockefeller, Allese Thomson, Knight Landesman, and Brooke Garber Neidich.
Twenty-five per cent of sales from Baz Dazzled holiday products will
be donated to Room to Read, a literacy organization helping children
in developing countries.