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Zack O'Malley Greenburg,
Pentatonix Wins First Grammy In Watershed Moment For A Cappella
A little less than two years
ago, pop a cappella sensation Pentatonix wowed the Forbes newsroom with
a live performance of hits from Macklemore’s “Thrift Shop”
to Usher’s “OMG” (see video below).
Now they’re rocking
the Grammys. Pentatonix just won its first-ever golden gramophone, earning
the nod in the Arrangement, Instrumental Or A Cappella category for
its medley ”Daft Punk.”
“ This is the most
exciting thing that’s ever happened to us ,” said Pentatonix
singer Scott Hoying in his acceptance speech. “We recorded this
in a bedroom closet, filmed it in the kitchen, and now we’re winning
a Grammy. It just goes to show that anything is possible.”
The award tops of what has
been an incredible run over the past 12 months in which Pentatonix signed
with a major record label, launched multiple albums and toured extensively.
With That’s Christmas
To Me, Pentatonix became the only act besides Taylor Swift and Sam Smith
to put out an album that sold more than 1 million copies on the year.
The group’s Grammy
win represents a watershed moment for a cappella, a type of music that’s
not exactly a favorite on music’s biggest night. The recognition
could be indicative of a shift.
“I feel like a lot
of people are looking for this kind of raw organic sound that’s
not really produced,” said Hoying at his visit to the Forbes headquarters.
“I think they just want to hear good singing nowadays.”
The group owes much of its
success to a group of fans that’s as engaged and diverse as that
of many big-name pop acts: Pentatonix has 7.5 million subscribers on
about creating your own fan base,” said the group’s beatboxer,
Kevin Olusola, at Forbes. “You can do it all yourself through
YouTube, through Twitter TWTR +1.28%, through Facebook. Then you can
get your own original music out there and people can enjoy it.”