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'The Real' Renewed for Two Seasons
by Kate Stanhope 10/29/2015
The Real is showing staying power.
The syndicated daytime talk show has been renewed for two more seasons, keeping it on the air through the 2017-2018 season, Fox Television Stations and Warner Bros. Domestic Television Distribution announced Thursday.
The show, which is hosted by Tamar Braxton, Adrienne Bailon, Tamera Mowry-Housley, Loni Love and Jeannie Mai, has shown impressive ratings growth in its second season on the air. The entry has risen 14 percent with women 25-54, averaging a 0.9 rating in the demo. In markets where The Real airs after The Wendy Williams Show, the former has retained 100 percent of the latter's lead-in.
“The Real in its second season has expanded on its promise of connecting with the diverse daytime television viewers and is delivering substantial ratings growth in the process,” said Warner Bros. Domestic Television Distribution President Ken Werner. “The series did not invent this genre of television program, nor are they the only talk panel on television, but what The Real has done is differentiate itself from the others, quickly becoming an original, distinct and entertaining hour that has given viewers a reason to make an appointment each and every day.”
Added Fox Television Stations senior vp programming Frank Cicha: “The Real has been an important piece in building our growing daytime lineup. In fact, in our universe, it often beats or ties The View. That alone is worth two more years, in my book.”
The Real is part of daytime's growing move away from celebrity-led shows like Katie Couric's and Anderson Cooper's failed projects and more toward panel offerings like The View, The Talk and, most recently, FABLife, which debuted this past fall.