continues to impact the music industry as it evolves
Published on October 14,
2014 at 5:46 pm
Last update on October 14, 2014 at 5:52 pm
BY CAT CARDENAS
In the 12 years since ACL has started, the influx of tourists and the
sheer volume of patrons who travel to the city have done so much in
terms of generating revenue and publicity. But, as the festival continues
to change over time, it isn’t as clear which effects it will have
— not only on artists but on the music industry itself.
Artists, such as the Austin-based country band Asleep at the Wheel,
have watched the festival grow from its humble beginnings in 2002 as
they’ve continued to return.
“It’s a pretty well-oiled machine now. It gets better every
year, I have to admit,” said Ray Benson, Asleep at the Wheel’s
frontman. “[The first year] was very exciting — they pulled
it off. It was a real question mark and then, boom, everything sold
The SoLa fashion boutique has attended and provided festival fashions
since 2002, and SoLa founder Coral Smith also that ACL continues to
“The festival has done a really good job of bringing in headliners,”
Smith said. “They bring in acts for the older generations —
people who have been there since day one — and have acts that
will recruit younger people who’ll continue to go for a lifetime.
They’ve done a great job of making it something for everybody,
not just people from Austin, which is really good coming from a vendor
The variety of genres featured at ACL allows vendors and performers
alike to reach a wider array of potential customers, something that
is becoming increasingly important to artists today. As record sales
continue to decrease, many artists must rely on performances to generate
While playing shows is how Benson and his bandmates make a living, he
said performing is more than a job.
“Festivals are now
the driving force of income. They’ve really helped a lot of bands
stay in business,” Benson said. “I love playing festivals
because, if I play in a small town, I know the people are here to see
me. They paid money to see Asleep at the Wheel, but, at a festival,
you make new fans and introduce your music to people who would have
never come to see you.”
Jenny Lewis, who has been to ACL as a solo artist and as a member of
the band Rilo Kiley, said the diverse audience that festivals attract
allows for other changes in the music industry as well.
“I definitely have witnessed the rise of EDM,” Lewis said.
“I came out of very indie rock festivals, and now one dude can
go out with his laptop and get a whole tent of people jumping.”
This is something that Capital Cities, who performed at ACL for the
first time this year, can attest to. Sebu Simonian, one half of the
band’s duo, confirmed the importance of technology in the music
industry. Capital Cities performs multiple remixed versions of their
“Technology is the core of all music creation,” Simonian
said. “It has impacted us greatly — not just on the creation
side but on the production side as well.”
While they do generate a large amount of exposure and potential revenue
from new fans, artists enjoy these festivals as much as the attendees
“I’ve always been on the fan side,” Simonian said.
“I’ve loved going to festivals, and I feel great that they’re
becoming so popular.”
As artists become more dependant on festivals, and, as festivals continue
to provide artists with new, young audiences, the live music scene at
ACL is subject to change. Regardless of whether these impending changes
are well-received by ACL veterans, they have created a thriving intersection
between artists and technology.