Capital Cities has come a long way since its jingle days
October 23, 2014 12:15 am | Updated: 12:11 pm, Thu Oct 23, 2014.
The duo made music
for commercial and advertising campaigns. The Home Depot, Coca-Cola
and Nike were some of their clients.
a lot about music production and writing while writing jingles,”
Merchant says while calling from Los Angeles. “We learned how
to write catchy songs.”
About a year after
meeting in 2009, the tandem wrote “Safe and Sound.”
working on our own stuff on the side,” Merchant says. “When
we wrote ‘Safe and Sound,’ we realized that we had something.
It was just a matter of how we would fill in the gaps.”
Merchant added trumpet courtesy of Spencer Ludwig’s horn, and the song was the initial single off the band’s debut album, “In a Tidal Wave of Mystery.”
The single was ubiquitous
this time last year.
that we knew what we were doing when we decided to start a band and
make ‘Safe and Sound’ the centerpiece,” Merchant says.
“It’s taken off. It’s number one in so many places
around the world, like in Germany and Mexico and in South America. We’re
blown away how popular we are in Central and South America. I’m
just glad we decided to take that extra step. We could have stayed jingle
writers. But what I tell most fledgling recording artists is to throw
whatever they have against the wall and just go for it.
might stick. Look at us. We went from obscure jingle writers to major-label
artists in a very short period of time.”
which is signed to Capitol Records, opened for Fitz & the Tantrums
at the Electric Factory last November.
The act recently
finished off a tour opening for Katy Perry, which stopped in August
at the Wells Fargo Center.
“Her fans were so open to what we do,” Merchant says. “The response was tremendous and the exposure was incredible. We got to play in front of some enormous crowds.” It’s been a pretty quick ascent for Merchant and Simonian. Merchant is looking forward to writing and recording a second Cap Cities album, but that won’t happen until 2015.