Cities On 'Safe and Sound,' Andre 3000 & Possibly Returning To Jingle-Writing
By Jason Lipshutz, New York | June 05, 2013 11:09 AM EDT
"It's an anti-doomsday song in some ways," says Ryan Merchant
of the duo's breakout hit.
A half-decade after meeting on Craigslist, Ryan Merchant and Sebu Simonian
are enjoying a long-overdue moment of mainstream recognition as the
indie-pop duo Capital Cities. The group's debut album, "In A Tidal
Wave Of Mystery," was released on Tuesday (June 4) through Lazy
Hooks/Capitol Records; it's an example of fortuitous timing, as their
pulsating single "Safe and Sound" is finally making some noise
on the Hot 100 chart (the song jumped nine spots to No. 81 on last week's
chart) a full two years after its initial release. With a rollicking
tempo, vocal sucker-punches and a monstrously catchy trumpet riff, "Safe
and Sound" has the potential to find ubiquity on multiple formats
"It started as a little
idea we came up with -- it wasn't a fully fleshed-out song, per se,"
Merchant tells Billboard of "Safe and Sound," which was recorded
in 2011. "We noticed that, when we showed it to people, there was
this unanimous feeling that there was something special about this music,
and we started to develop it. It took 10 different versions before we
finally came to what you hear on the radio now, where we decided to
add a trumpet for the main bridge part, which I think was one of our
best decisions on the song. And we brought out this vintage keyboard
that provides the foundation for the song. So the song really took a
long time to get right, because we knew it was such an important song
"Safe and Sound" was actually pieced together before Merchant
and Simonian were known as Capital Cities -- back then, the Los Angeles
pair was still composing music for advertising campaigns, after Simonian
posted an ad on Craigslist offering his services as a producer. Since
Merchant had some jingle-writing opportunities lined up, the musicians
formed a duo and eventually worked on instrumental and non-instrumental
tracks for companies like Hallmark, HomeDepot and Honda.
"Commercial writing is a fun business to be in as a writer,"
says Merchant, "because it can actually be really creative sometimes,
because they’re constantly asking you to write it in different
styles… It's an interesting training ground for working on pop
songs later on."
"Safe and Sound" has the makeup of three or four sugary jingles
squeezed into three minutes and 13 seconds -- a dreamy keyboard hook
here, a tightly composed lyric there. The song is also, like most commercial
music, alluringly positive. "The song is an anti-doomsday song
in some ways -- expressing the idea that every generation thinks that
the end of the world is right around the corner, but it never comes
to pass," notes Merchant.
After releasing a self-titled debut EP in 2011 with "Safe and Sound"
as the lead track, Capital Cities signed to Capitol Records in 2012
and decided to make a go at a straight-faced recording career. The songs
on "In A Tidal Wave Of Mystery" were written over the past
two to three years -- all five songs on the 2011 EP are featured in
the album's 12-song track list -- while production was finalized at
the top of this year.
The biggest shock on the finished album is that, of the two vocal guest
stars, one is Andre 3000 on the track "Farrah Fawcett Hair."
"It's surprising to us, too," says Merchant. "It's the
most experimental song [on the album]. We went into it with absolutely
no rules. We tried to make it the most ridiculous song we possibly could.
We had this middle section of the song and we wanted to get one of the
most undeniably good rappers on there. We immediately thought of Andre
3000. I think it appealed to him because of its quirky sensibility."